ADVERTISEMENT

Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company.

=) Function of advertisement :

    - promotion
    - communication
    - information

* We can find the advertisement on newspaper, tabloid, magazine, radio,
  television, billboard, etc.

=) Kind of advertisement :

    - family advertisement,
    - announcement advertisement,
    - invitation advertisement,
    - request advertisement,
    - offer advertisement,
    - article advertisement,

=) In making an advertisement, keep the following points :

    1. The contents of advertisement must objective and honest.
    2. Short and clear
    3. Doesn't allude other group producer
    4. Use word that polite and logical
    5. Attract attention